viral marketing - significado y definición. Qué es viral marketing
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Qué (quién) es viral marketing - definición

MARKETING STRATEGY THAT USES EXISTING SOCIAL NETWORKS TO PROMOTE A PRODUCT
Viral advertising; Recursive advertising; Viral ad; Viral Marketing; Viral Advertising; Viral campaign; Subviral campaign; Viral expansion loop; "word of mouse"; Viral distribution; Viral promotion; Contagious marketing; Contagious Marketing; Viral Activism; Virus marketing; Word of mouse; Viral marketing services; Viral Marketing Services; Viral seeding

viral marketing         
¦ noun a marketing technique whereby information about a company's goods or services is passed electronically from one Internet user to another.
Viral marketing         
Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another.
word of mouse         
The way news and rumors spread across the internet via message boards and IRC servers. (Someone coined this along time ago...just did not see it listed and thought it should be.)
If word of mouth and work of mouth don't do it for you, try word of mouse and work of mouse.

Wikipedia

Viral marketing

Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks.

The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral".

Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, web page or social media profile. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices.

The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period.

The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to.

Ejemplos de uso de viral marketing
1. Viral marketing Within hours, viral marketing proved its worth.
2. The success was due to viral marketing at its most cunning.
3. By Ma‘ayan Cohen Tags: teens, viral marketing Online chatters were in for a surprise in the last few days to find that chat–room "guests" calling themselves by provocative monickers were actually workers of the viral marketing company Teenk, which as its monicker suggests, targets teens.
4. The figures were collated by viral marketing company The Viral Factory, which logged the number of individual page impressions from the likes of websites Youtube and Google.
5. Teenk has been doing legitimate viral marketing for three years, says Sadeh, and it has been working ethically, morally, and legally for some of Israel‘s biggest brand names.